Monday, February 14, 2011

Typography

I went with a font that uses all upper case letters. My handwriting is all caps and I really like that effect. I know in the digital world that all caps is a sense of being angry or yelling. I would changed that in my font choice, moving away from that stereotype and I believe that the correct use of punctuation should determine emotion. Last Saturday I found an interesting point that some retail stores use all caps in there signs. Oddly enough, their competitors use regular format. In all the picture that I posted, all the stores that use all caps are ones that I prefer over the competition. I also did a handwriting analysis on the font type and those results are on the bottom of the page.   











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